Melko Boutique
At Melko, I specialise in crafting marketing strategies across social media channels, such as TikTok, Facebook and Instagram; email marketing, and the website.
I leverage tools like Klaviyo for email campaigns, Sked for content scheduling, Canva for visual creation, Capcut for reels and promotional videos, and Lightroom for photo retouching. My responsibilities also include maintaining the website by updating banners, and products, and reporting analytics.
Additionally, I coordinate photoshoots for the website, conduct videos and photos for social media posts, and engage with the online community while collaborating with influencers to enhance our visibility.
Email Marketing
Melko's main campaign source is Email Marketing, where loyal customers receive a weekly newsletter with promotions, fashion tips and new collection arrivals.
I have successfully developed campaigns for special occasions, such as Black Friday, Cyber Monday, Christmas and Mother’s Day. By implementing partnerships with influencers and special deals, Melko sales have had an average increase of 30%-35 during the period.
Video Content
Facebook and TikTok have been the main sources of Melko's website traffic, aside from the loyal customers. The video content is responsible for 40% of Impressions and leads new customers to the website every post.
TikTok has been the social media that has led to the highest number of new visitors to the website. With weekly posts on the social media channel, the number of visitors has increased by 15%.
In the production of video content, I take into consideration what is our target audience. Details are very important in this process, so I curate the outfits and accessories and guide the models so I can have the right angles before I gather all the videos into the final piece.
Interns
I had the pleasure of welcoming and mentoring several interns at Melko, guiding them through the foundational and advanced aspects of marketing. My role involved teaching them everything I do, not just delegating tasks but fostering a collaborative environment where both they and I could grow through shared opportunities.
I trained interns to create content that aligned seamlessly with Melko's branding, introducing them to platforms like Shopify, Klaviyo, and scheduling tools to manage campaigns efficiently. Beyond technical skills, I supervised their understanding of SEO, including crafting effective meta descriptions, optimizing blog content, and building strategies to enhance online visibility.
By fostering an open and supportive learning environment, I ensured that each intern gained hands-on experience and developed the confidence to contribute meaningfully to our marketing efforts. Their growth and success remain a proud highlight of my time at Melko.