Hi, I'm Mayara Genaro

I am a passionate Social Media and Marketing professional with over three years of experience in crafting impactful digital content, enhancing brand visibility, and driving customer engagement.
With a strong foundation in video editing and creative design, I bring a unique perspective to the art of storytelling, creating tailored audio-visual content for diverse platforms and audiences.

My journey began with a Bachelor’s in Communication and Media, where I focused on Popular Culture and social behaviour. This academic background deepened my understanding of societal trends, enabling me to strategically produce content that resonates with audiences in meaningful ways.

Currently pursuing my Master’s in Marketing at RMIT University, I am exploring advanced marketing concepts and consumer behaviour analysis. This ongoing education fuels my ability to craft innovative, data-driven strategies and continuously refine my expertise in a fast-evolving industry.

Throughout my career, I have:

  • Successfully managed end-to-end marketing campaigns across social media, EDM, and in-store promotions, delivering measurable growth.

  • Developed and executed social media strategies that increased engagement and community growth.

  • Trained and mentored interns, equipping them with essential digital marketing skills while fostering creativity and collaboration.

I thrive in dynamic environments where I can combine creative thinking with analytical precision, whether it’s developing a campaign, building a brand’s online presence, or solving complex marketing challenges. My goal is to connect brands with their audiences through innovative and impactful strategies that drive results.

Let’s connect—I’d love to share my journey and help bring your brand’s story to life!